

Most waxed lyrical about the new format, not least its ‘Just Walk Out’ technology which many believed would turn the grocery industry on its head. BackgroundĪfter what seemed like years of frenzied speculation, Amazon finally opened its first Fresh store in Ealing in March 2021, to predictable media and analyst fanfare. But for others with a more rounded view, much less a surprise. Shock horror for many, especially the Amazon-sycophant analysts. It will still open a handful of new stores this year at sites where it has already committed, but previous plans for expansion beyond this have been put on ice. Reports in last week’s Sunday Times suggest that the business has abruptly called a halt to further roll-out of its checkout-free Fresh format in the UK.

As many as 260 new stores touted as recently as Nov 2021.

